Since its founding, LRED has been at the forefront of innovation because, frankly, we know it can’t be any other way. Over the years, LRED has seen a transformation in products, processes, building practises, design, and even our clients. Faced with this, we have had no choice but to proactively anticipate any new requirements within our dynamic industry.

Technology has changed the very foundation of our industry, and it plays a vital role in the way LRED conducts business every day. Each new development’s expectations and needs have encouraged us to model new processes and services that are not just suitable but smart. Integrating advanced technology into our properties has helped us create more efficient structures, and, by adapting to these times, it guarantees results and, more importantly, customer satisfaction.

LRED’s use of Smart home automation continues to greatly enhance the lives of our residents, with nearly every aspect of homes and offices being interconnected and controllable remotely. LRED’s inclusion of cutting-edge solutions in lighting, temperature control and security, utilising the power of IoT (Internet of Things) and Artificial Intelligence (AI), has answered the demand for smarter homes due to the sea of change in buyers' expectations. Well-travelled and well-informed clients demand smart, connected, and comfortable dwellings enabled by these technologies, and LRED has delivered.

Before the emergence of green building requirements in Dubai, LRED was a pioneer in implementing green building solutions. By incorporating environmentally friendly building materials and utilising natural elements such as light, wind and site positioning to lessen the use of electricity and cooling, LRED is firmly on the road towards net-zero emissions.